There appears to be a never ending argument among marketing and sales experts as to exactly what is the distinction between
Marketing and sales functions.
Generally, both business activity terms are used to describe any business activity that is involved in increasing revenues. For small businesses, with restricted resources, there frequently is no useful difference in marketing and sales functions, all earnings generating activities are generally carried out by the exact same personnel.
As a company grows in earnings and variety of workers, it normally follows a sensible company function development of “specialization”, a procedure where the lines between more common department descriptions and functions become much more definitive and associated functional obligations become a lot more concentrated. Marketing and sales functions are no exception.
Marketing and sales functions vary and are also very interdependent. Typically ” sales” can not surpass income goals without an effective marketing plan, and support and “marketing” rules eventually has no result without sales to implement the strategy.
Like numerous complex business concerns, it is occasionally easier to.
define something by exactly what it’s NOT. Let’s take a better look at marketing, to much better define what sales is not.
Just defining “marketing” as the “Four P’s”, product, rate, location and promo, based on your Marketing 101 course in college is not practical in today’s worldwide markets. In a general sense, marketing is more theoretic than sales that are more concentrated on purchase causality and is more prescriptive in purpose than descriptive. Marketing involves micro, and macro market analysis concentrated on strategic intentions where sales is driven more by tactical difficulties and client relations.
With this in mind the never ending debate between Sales and Marketing Professionals is not a debate that will end anytime soon. Many Marketing professionals started in sales, and many sales people are students of marketing. With all this in mind the result will always be to increase revenue. The two must work together to be successful.